Paradise Birmingham is the largest urban development project in the UK outside of London.

With high standards of quality, and including numerous office buildings, shops, bars, restaurants and a 4 * Hotel, the gigantic scale of this project will dramatically change the centre of Birmingham. It aims to become a vibrant and preferred leisure space for the city of Birmingham, but preserving and evidencing the strong historical component of the area.

The Effisus Ecofacade Pre-fab Profiles are being used to seal glass sash connections in one of the project’s main buildings – not only to ensure waterproofing protection – but also to improve airtightness and energy efficiency.