Effisus is pleased to announce a new commercial partnership with Asasat, further strengthening its presence in the Kingdom of Saudi Arabia and reinforcing its ambition to be closer to customers, project teams and key construction stakeholders in one of the region’s most dynamic markets.
Saudi Arabia is undergoing an important transformation, driven by Saudi Vision 2030 and its focus on economic diversification, tourism, infrastructure development, quality of life and sustainable urban growth. As Saudi Arabia delivers some of the world’s most ambitious projects in design, architecture and urban transformation, the need for durable, high-performing building envelope solutions continues to grow.
For Effisus, the Kingdom is a strategic market where scale, climate and architectural ambition make reliable weatherproofing essential to long-term building performance.
Why this partnership matters
The partnership with Asasat has been built around a shared ambition: to support iconic projects in Saudi Arabia by combining Effisus’ international weatherproofing experience with Asasat’s strong understanding of the Saudi market.
Effisus has been active in the Middle East for a decade, with a dedicated and growing UAE-based team since 2019. Over this period, the company has contributed to some of the region’s most iconic projects, including the Museum of the Future, Guggenheim Abu Dhabi and the UAE Pavilion Expo 2020.
Through Asasat, Effisus aims to continue serving Saudi Arabia with a stronger local platform, closer project support and future stock availability in the Kingdom. The planned warehouse in the Kingdom, operated by Asasat, will hold local stock of Effisus solutions, complementing Effisus’ main warehouse in Portugal and its existing hub in Dubai.
In the Kingdom, successful collaboration is built on trust, credibility and long-term relationships. Through this partnership, Effisus aims to respond more effectively to local project needs and provide developers, designers and contractors with closer support throughout the project journey.
A partnership built on long-term collaboration
The partnership reflects shared values between both companies: quality, reliability, long-term relationships and the belief that international expertise creates more value when combined with strong local understanding.
Miguel Freire, Co-CEO of Effisus:
“This partnership marks an important step in bringing Effisus’ expertise in weatherproofing and complete building envelope protection closer to projects in Saudi Arabia, a country delivering some of the world’s most ambitious developments in design, architecture and urban transformation. With a proven track record in demanding Middle Eastern climate conditions, Effisus provides future-proof solutions that help protect buildings against water, air, heat exposure and long-term performance risks. This collaboration also reflects a shared vision: to grow, innovate and contribute to sustainable, long-lasting development.”
About Effisus
Effisus brings more than 20 years of experience in weatherproofing and building envelope protection, supporting complex projects with high-performance solutions for facades, roofs, walls and other critical building envelope interfaces.
With more than 1,000 projects globally and over 400 projects in the Middle East, Effisus contributes to demanding projects across airports, high-rise buildings, warehouses, data centers, transport infrastructure and critical facilities. Through its end-to-end approach, Effisus supports projects from design and specification through to installation and execution.
In Saudi Arabia, Effisus has already contributed to landmark projects across the Kingdom, from Riyadh and Jeddah to the Red Sea, including the Red Sea Marine Life Institute, Marina Triple Bay Hotel in Amaala, Haramain Railway Station in Jeddah and KAFD Metro Station in Riyadh. These references demonstrate Effisus’ ability to support complex, high-profile developments across tourism, hospitality, transport infrastructure and urban transformation, where long-term building envelope performance is essential.
Hamad Nabeel Al Suleman, Cross-Border Entrepreneur and Developer at Asasat:
“We are proud to partner with Effisus and support its growth in Saudi Arabia. This collaboration reflects our commitment to connecting international expertise with local opportunities and supporting projects that contribute to the Kingdom’s ongoing development.”
About Asasat
Established in 2004, Asasat Real Estate Development Company is a Saudi-based company active across real estate development, commercial agencies, supplies and project-related services.
Asasat has a strong track record of connecting international, particularly Portuguese, companies with opportunities in Saudi Arabia. The company has worked with organisations such as Ibericafrio, Perino, Sonae Sierra and GEG across foodservice, medical equipment, real estate, engineering and development services.
The leadership team includes Hamad Nabeel Al Suleman, Cross-Border Entrepreneur and Developer with experience in infrastructure, public-private partnerships, hospitality, construction, logistics and investment structuring, and Guy De Sousa, General Manager and Partner, whose international experience spans consultancy, construction, real estate, engineering, logistics and business development.
Looking ahead
As stated in Vision 2030, Saudi Arabia is building “An Ambitious Nation” committed to efficiency, accountability and high performance at all levels. This ambition is reflected in the Kingdom’s built environment, where projects are expected to meet high standards of quality, resilience and long-term value.
This collaboration marks an important step in Effisus’ continued international growth and reinforces its commitment to being closer to customers in strategic markets. Together with Asasat, Effisus aims to support clients in delivering resilient and future-ready buildings and infrastructure across the Kingdom.
To learn more about Effisus solutions or to discuss a project in Saudi Arabia, contact our team at: [email protected]
